CORPORATE | Portfolio 2025

CORPORATE

BOMBARDIER AIRCRAFT

Bombardier wanted to showcase how the CRJ aircraft connects the African continent and enables economic growth in major and regional markets. Featuring Ethiopian Airlines and South African Airline, we told the story of how commerce and humanity are inextricably linked.

Brief

Showcase the truth about Bombardier’s role in the economic and social development in compelling way that wasn’t a corporate sales pitch.

Drive traffic to Bombardier’s physical presence at Farnborough International Airshow, UK, with a humorous content campaign highlighting new features in the aircraft for commercial aviation insiders.

Solution

Create, direct and produce two short documentaries and created a B2B advertising campaign.

The first documentary, We All Have Wings, celebrated women in aviation. We featured the CEO of South African Airlines, which has a large fleet of CRJ aircraft. She tells her story and in so doing encourages the next generation of female African leaders.

The second, New Spirit of Africa, showcased the socioeconomic impact Ethiopian Airlines has on the country and the continent.

Aviation is a serious industry. In addition, I wrote and directed a humorous content campaign designed to inject a little levity in a category well known for keeping a straight face no matter what comes its way.

Results

Bombardier made a huge impression at Farnborough on the screen, in their cabins and in the sky.

We won multiple international advertising awards for our creativity and We All Have Wings was the official selection of several documentary film festivals.

BOMBARDIER AIRCRAFT

Bombardier wanted to showcase how the CRJ aircraft connects the African continent and enables economic growth in major and regional markets. Featuring Ethiopian Airlines and South African Airline, we told the story of how commerce and humanity are inextricably linked.

Brief

Drive traffic to Bombardier’s physical presence at Farnborough International Airshow, UK, with a humorous content campaign highlighting new features in the aircraft for commercial aviation insiders.

Solution

Results

Bombardier made a huge impression at Farnborough on the screen, in their cabins and in the sky.

We won multiple international advertising awards for our creativity and We All Have Wings was the official selection of several documentary film festivals.

WE ALL HAVE WINGS

THE NEW SPIRIT OF AFRICA

THERE'S A NEW ENERGY ON BOARD - ADVERTISING

BOMBARDIER AIRCRAFT

Bombardier wanted to showcase how the CRJ aircraft connects the African continent and enables economic growth in major and regional markets. Featuring Ethiopian Airlines and South African Airline, we told the story of how commerce and humanity are inextricably linked.

Brief

Drive traffic to Bombardier’s physical presence at Farnborough International Airshow, UK, with a humorous content campaign highlighting new features in the aircraft for commercial aviation insiders.

Solution

Results

Bombardier made a huge impression at Farnborough on the screen, in their cabins and in the sky. We won multiple international advertising awards for our creativity and We All Have Wings was the official selection of several documentary film festivals.

WE ALL HAVE WINGS

THE NEW SPIRIT OF AFRICA

THERE'S A NEW ENERGY ON BOARD - ADVERTISING

Bombardier made a huge impression at Farnborough on the screen, in their cabins and in the sky.

We won multiple international advertising awards for our creativity and We All Have Wings was the official selection of several documentary film festivals.