top of page
HOSPITALITY
RESTAURANTS & LEISURE
BACKGROUND
We like to eat. We like to relax. We spend
What We Do
The goal was to create a brand that offered the thrill of powersports without the burdens of ownership. We did this by inviting people to get a taste of the adventure beforehand via a booking platform with deep dive previews of experiences that ranged in length from hours to days.
A key component was allowing visitors to easily select and customize their adventure from location and activity type, to duration and difficulty level.
FILMS
SOCIAL
Results
With the The Uncharted Society operating as a strategic partnership between BRP and outfitters across the globe, word spread and new partners quickly came knocking.
More experiences meant a stronger brand, so in conjunction with the B2C campaign, we desgined and launched a certification program for any outfitter who wanted to enroll into The Uncharted Society and add their unique adventure
bottom of page