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I believe our current moment-specific media public is all about the serial consumption of stories.


Yes, that sounds like a buzzword fell in love with jargon, eloped and started an emoji family. However, since following, subscribing and binge-watching are the new normal, I think people will binge-watch brands if their story gives them purpose. 

Regarding my professional details, I create original narratives and direct commercials, documentaries, and short films directly for advertising agencies and international corporations.


Previously, I worked as a global creative director, copywriter and director in the US and Canada. 


I'm currently freelance.