I believe our current moment-specific media public is all about the serial consumption of stories.
Yes, that sounds like a buzzword fell in love with jargon, eloped and started an emoji family. However, since following, subscribing and binge-watching are the new normal, I think people will binge-watch brands if their story gives them purpose.
Regarding my professional details, I create original narratives and direct commercials, documentaries, and short films directly for advertising agencies and international corporations.
Previously, I worked as a global creative director, copywriter and director in the US and Canada.
I'm currently freelance.